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Best Fashion Stores in Pakistan 


If you are a fashion enthusiast in Pakistan. You’ll be delighted to know that several top-tier fashion stores in Pakistan offer exceptional quality and have gained the trust of many customers. These stores provide the latest trends and cater to customers with varying preferences and budgets. You can find everything from luxury designer wear to affordable yet chic outfits. In this blog, we will explore in-depth the best fashion stores in Pakistan that have become a go-to destination for the Fashionable public in Pakistan. 

  1. Swankk
  2. Outfitters
  3. Sapphire
  4. Limelight
  5. Junaid Jumshaid 
  6. Nike 
  7. Gulahmed 
  8. Stylo 
  9. Bata
  10. Khadi
  • Swank 


Swankk, located in the Beverly Centre of Islamabad, is a luxury fashion brand that provides a comprehensive range of international luxury brands under one roof. Swankk offers Gucci, LV, Prada, Hermes, Dior, and many other high-end brands. It showcases all these international brands’ genuine branded fashion products, including clothes and fashion accessories for both men and women. If you are an admirer of these luxury brands in Pakistan, Swankk should be your go-to destination.

  • Outfitters

Outfitter is a well-renowned fashion store chain in Pakistan, with multiple branches nationwide. It offers many fashionable products, including trendy footwear, stylish clothing, and other fashion accessories. 

The brand was established in 2003 with a vision to cater to the fashion needs of Pakistan’s energetic and vibrant youth. Outfitters prides itself on providing its customers with the latest lifestyle trends, whether in the form of fashion, technology, or social networking. The brand’s philosophy revolves around the idea of self-expression, and it aims to empower the youth of Pakistan to express themselves through their fashion choices. With a focus on quality, affordability, and innovation, Outfitters has become a go-to destination for fashion lovers in Pakistan.

  • Sapphire

Sapphire is a reputable clothing fashion brand based in Pakistan with a global presence. The brand is well-known for its elegant and refined clothing collection, catering to diverse customers, from women to men and all age groups. Sapphire’s clothing range is available in both ready-to-wear and unstitched options. 

The brand uses high-quality materials and employs skilled artisans to create intricate designs, producing a superior finished product. Sapphire’s attention to detail and promising quality have made it a trusted name in the fashion industry.

  • Limelight

Limelight is another renowned Pakistani women clothing brand offering various products to cater to all demographics. The brand has built a reputation for providing affordable fashion options, enabling women to express their unique style. Recently, the brand launched its unstitched collection as well. 

Each Limelight outfit is meticulously manufactured from high-quality materials and advanced manufacturing techniques, ensuring durability and aesthetic appeal. The brand prides itself on its commitment to offering exceptional customer service and maintaining strong relationships with its suppliers and partners.

  • Junaid Jamshaid (J.) 

Junaid Jamshaid, also known as J. (Jay Dot), is a famous Pakistani brand that has gained immense popularity among local and overseas customers for its exquisite collection of traditional Eastern wear. The brand’s unique philosophy of revitalizing the country’s cultural heritage by promoting Shalwar Kameez has led it to become a household name in Southeast Asia. With a network of 100+ outlets nationwide, the brand has set a standard in the Pakistani fashion industry with quality, style, and innovation.

Apart from its clothing line, Junaid Jamshaid has also made a name for itself in the fragrance industry, with its products being widely popular amongst Pakistani customers. The brand’s success can be attributed to its emphasis on blending traditional designs with modern aesthetics, thus creating a unique and distinctive identity that resonates with its target audience. Overall, Junaid Jamshaid is a prime example of a successful fusion of traditional and modern elements in the fashion industry.

  • Nike 

Nike, the leading athletic apparel company in the world, specializes in producing high-quality footwear, apparel, and equipment. Established in 1964 as Blue Ribbon Sports, Nike has expanded its operations globally and currently operates several fashion stores in Islamabad, Pakistan. It is known for its innovative designs and advanced technological features, such as Nike Air and Flywire. Nike products provide athletes with unparalleled comfort and support.

  • Gulahmed 

Gul Ahmed Textile Mills Limited is a leading Pakistani textile company. It specializes in producing and selling clothing through a vast network of retail outlets under the brand name Ideas by Gul Ahmed. A solid commitment to quality and innovation is evident in the way it consistently delivers cutting-edge designs that meet the changing needs of its clients. With a strong focus on technical excellence, the company has established itself as a pioneer in the textile industry, leveraging advanced manufacturing techniques and state-of-the-art technology to offer unparalleled quality and value to its customers.

  • Stylo

Stylo is renowned for its superior quality and affordable pricing. Initially focused on footwear, the fashion store has now expanded its product line to include a wide range of accessories. The brand is one of the leading footwear brands in Pakistan, with a strong presence in the Pakistani female footwear market. Stylo has established itself as a household name and shows no signs of deceleration.

  • Bata

Bata Pakistan has been serving its customers with quality products since 1942. It became a registered company in Pakistan under the name Bata Shoe Company (Pakistan) Limited in 1951. Later on, it went public and became Bata Pakistan Limited in 1979.

Bata is a popular footwear brand in Pakistan, with many stores nationwide. They offer a wide range of shoes for men and women of all ages. Their shoes are known for their high-quality craftsmanship and fashionable designs that other brands cannot match.

  • Khadi

Khaadi is one of Pakistan’s most popular clothing brands, with several fashion stores in the country. Women eagerly wait for its sales and new collections because of its established reputation for quality and design over the years.

The idea for a store like Khaadi originated from a pure patriot who was nostalgic about the old craft of hand-woven fabric. Khaadi has successfully set itself apart from fast fashion competitors by utilizing traditional block printing and hand-embroidery techniques. It appeals to customers who value authenticity and sustainability. Khaadi’s emphasis on design and branding has also been a key factor in its success.


Pakistan is home to some of the best fashion brands in the world. The top 10 fashion stores in the country offer exceptional quality and trendy fashion options that attract customers. Additionally, these brands often launch sales on their collections so everyone can enjoy and look beautiful. As a result, these fashion stores in Pakistan always see great footfall, especially during sales.

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