Email marketers are always pressed to keep the campaign emails interesting enough to draw as many eyes as possible. They want potential consumers to first open the marketing email and then give it enough attention to read it through.
But it’s no secret that a rational consumer is also very short of time these days and even if they do take the time out, they’re bombarded with at least tens of emails informing them about a sale or a new promotion daily.
So you have to make sure your email beats the other emails in their inbox and you can impart as much information about your product and services or event as you possibly and creatively can in:
- quick,
- simple,
- and readable manner.
Countdown timers help achieve all these goals.
We explain how.
Email Countdown Timers
Email countdown timers are animated elements that are added within email campaigns for an influential sense of urgency.
These timers look like a digital clock that is ticking away to a certain date or time limit, like the end of a sale, promotion, or event registration.
Two types are:
1. Animated GIF
2. HTML/JavaScript
Benefits
1. Before it’s too late: Timers encourage quick action or that they should act before it’s too late or before something valuable gets skipped. This makes them more likely to act before the opportunity ends.
2. Look better than others in the inbox: The animated part stands out in the email, grabbing the reader’s attention and getting them interested in what is inside.
3. Get people excited: Countdowns get people excited about upcoming sales, events, or launches, which keeps them interested and waiting.
4. Let the customers plan ahead: Countdown timers help customers plan and budget for upcoming sales by making it clear how much time is left.
5. Show customers where to contact you: An obvious deadline encourages people to click and buy, which increases conversions and sales.
With countdown timers, you do not have to give long explanations to get the message across that a product launch, service launch, or sales event is coming up quickly.
Email marketing with countdown timers can be used in many fields, such as travel, media, communication, entertainment, and e-commerce.
But how do you see if your countdown timers are having the effect you intend them to?
Assessing Effectiveness
- Open Rates: higher open rates mean the timer attracted attention in the inboxes.
- Click-Through Rates (CTRs): higher CTRs suggest an urgency was created.
- Conversion Rates: a higher conversion rate shows if the desirable number of people signed up, registered, etc.
- Revenue/Sales: calculate revenue made by email campaigns and get a clear view of how timers influence the bottom line.
- Email Engagement: higher engagement levels show content was compelling, people spent time scrolling, etc.
- A/B Test Performance: conduct this with two versions of emails (with and without timer) to compare how effective the timer was versus not.
- Cart Abandonment Recovery: monitor how many users got back to complete purchase after a countdown timer was emailed
There are multiple benefits of adding countdown timers to your email marketing campaigns. And you can even check if you’re doing it right with the metrics mentioned above.
If you think your campaigns could use some tweaking, give these timers a chance. They’re easy to create online with tools like Sendtric.
Sendtric lets email marketers use customizable countdown timers to make things seem more urgent and increase sales. Their platform is easy to use, great for dynamic marketing campaigns, and works well with all the major email services. Sendtric provides effective and easy-to-use customer engagement tools.
For more information, visit: http://sendtric.com/
