How long have you used the same packaging for your products? Have you noticed that many products have moved to stand up pouches with more customized options? For example, you may see more custom mylar bags on store shelves. As a business owner, you understand the importance of standing out from your competition.
Show Off Your Brand
You likely have an established logo, colors and overall brand image. With custom packaging, you can use these key features of your brand. You can spread these brand signifiers across all your products. You can even custom die-cut your packaging into shapes that reflect your company and brand.
Also, you can choose stand up options that are immediately recognizable on the shelf. Your current customers will immediately recognize your brand. New and current customers will recognize all the products you offer because they will reflect the same branding.
Protect Your Product
Different products have different packaging needs. For example, you may want a mylar stand up pouch for food products because this type of packaging protects against light, smells, moisture and oxygen. You can customize the films you need to increase the shelf life of the things you offer to your customers.
You likely also want to protect your products from damage during shipping. Therefore, you should have packaging that is durable and resistant to punctures and other damage in-transit.
Boost Customer Experience
Today’s customers appreciate personalization. They like to purchase from companies that understand them and create products and packaging that meets their needs and wants. Therefore, customizing your packaging can lead to enhanced customer experiences. You can include information that would interest your customers right on your products. Also, because your packaging is similar across all your products, it will be easier for your customers to find complementary items or new items you offer.
When you add QR codes and other interactive technologies, these individuals can also learn more about you and network with you online. Once your customers interact with you, their loyalty to your products begins to grow. Then, you can further enhance their experience.
Grow Your Business
Have you heard that if you aren’t growing, you aren’t surviving? The business world is much more competitive today than it has ever been due to online options and global openness. Custom packaging allows you to reach more customers, increasing your sales. It also allows you to save costs, from packaging purchase costs to transportation and storage. Your options can also fully differentiate you from your competition, and when your clients become satisfied with one of your products, they are more willing to test others.
Increase Sustainability
Sustainability and eco-friendliness are today’s buzzwords. Many consumers seek to do business with companies that have eco-friendly initiatives and who take steps to reduce their carbon footprint. Choosing the right packaging can help with this image. First, you can choose products made from recycled materials and that your customers can recycle. Some packaging takes up less space in landfills, while others biodegrade.
You can reduce your fossil fuel usage through transportation if your custom packaging weighs less and takes up less room, such as quad seal pouch versus rigid cardboard boxes.
As you develop your packaging plan, consider customization that gives you the best opportunity to serve your customers.
