In today’s competitive real estate market, finding qualified leads and converting them into successful closings is crucial for agents and brokers. YSM Media, a leading prescreened lead generation and appointment-setting company, is here to revolutionize the way professionals in the industry generate and convert leads.
With 300 satisfied real estate agents and mortgage brokers. Their primary goal is to help clients add significant value to their bottom line, ranging from $100,000 to $300,000 in GCI (Gross Commission Income).
YSM Media (YSM Media) is changing the game for real estate agents and mortgage brokers by providing prescreened lead generation and appointment-setting services. With their expertise in generating and qualifying leads, they help clients add significant value to their bottom line.
Now let’s explore more in-depth how their proven process attracts targeted prospects for agents and brokers.
Crafting Strategic Ad Campaigns
The starting point is understanding each client’s target demographics, service areas, ideal property types, and consumer psychographics.With this profile, YSM Media’s marketing experts craft customized ad campaigns finely tuned to resonate with the right potential prospects.
Targeting factors may include:
- Geographic radius
- Home types (single family, condo, luxury)
- Buyer lifecycle stage (first-time, move-up)
- Financial situation
- Interests and behaviors
This segmentation allows ads to serve the most qualified traffic.They continuously test A/B test ad creative and messaging to optimize reach and conversion rates. High-performing ads are invested in further.
Diversified Lead Sources
Rather than relying solely on a single channel, YSM Media leverages a mix of Facebook, Instagram, Google Ads, YouTube, TikTok, and more.This diversity of lead origins ensures volume and quality should any one channel underperform.Optimizing multiple lead funnels takes ongoing effort that few agents and brokers can dedicate in-house.
Vetting Leads at Multiple Touchpoints
Once prospective buyers and sellers click an ad, YSM Media qualifies them through:
- Custom landing pages with relevant info
- Lead gen forms with key qualification questions
- Live chat dialogues to assess needs
- Phone discussions gauging urgency and motives
This multi-step process weeds out unqualified traffic and isolates promising prospects.Each stage of vetting captures essential data for identifying well-matched leads.
Scoring and Segmenting Leads
By collecting demographic, psychographic, and buying criteria throughout the process, YSM Media builds rich lead profiles.
They assign a fit score to each lead based on:
- Budget and home preferences
- Buying/selling motivations
- Likelihood to convert
- Timeframe to move forward
Top prospects are segmented for delivery to appropriate agents/brokers. Lower-scoring leads are either further nurtured or discarded.
Ongoing Lead Rating Refinement
To further enhance qualifying accuracy, YSM Media correlates the lead rating model with actual conversion data.Leads that resulted in closed deals or progressing relationships are analyzed to identify positive indicators.These insights refine the scoring algorithm to improve matching agents with their ideal prospects.
Hands-Off Appointment Setting
Once properly scored and segmented, YSM Media transitions lead to their dedicated appointment-setting team.They handle scheduling initial consultations based on agents’ specified availability.Their consultative approach ensures prospects’ needs will be addressed and builds rapport. Follow-ups are automated via CRM.
Seamless CRM Integration
After leads convert to appointments, YSM Media seamlessly transfers all prospect data into their CRM platform.This empowers agents/brokers to review lead info and prep for their meetings in one centralized database.The CRM provides contact history, manage follow-ups, and track deal progress. No data gets lost in the shuffle.
Ongoing Optimization and Expansion
Rather than a static one-time engagement, YSM Media provides ongoing lead gen as a service.They continuously optimize campaigns, diversify lead sources, refine vetting protocols, and expand pipelines.New lead offers are matched and delivered monthly based on agents’ specified criteria.
In-House Team of Experts
YSM Media employs a full in-house team to execute this streamlined process.
Their specialists include:
- Ad designers to create high-converting creative
- Campaign managers to optimize ad ROI
- Lead qualification reps to vet prospects
- Appointment setters to schedule consultations
- Support staff to assist with CRM and questions
This experienced in-house team is dedicated to each client’s success.
Dedicated Support (Your Competitive Advantage)
Very few solo agents or small brokerages have the in-house expertise and resources to generate a reliable pipeline of qualified prospects on their own.By partnering with a dedicated platform like YSM Media, they gain an invaluable competitive advantage.
Rather than attempting fragmented DIY strategies, YSM Media’s proven process and team can convert leads on autopilot.Their support empowers agents and brokers to focus energy where they create the most value – nurturing client relationships and closing deals.The depth of knowledge and level of service YSM Media provides are unmatched. Their platform is the key to scalable success.
Conclusion
In today’s crowded real estate marketplace, getting in front of qualified buyers and sellers is the #1 challenge for growth.
YSM Media offers a turnkey solution through their integrated lead generation, appointment setting, and CRM platform.
Their strategic expertise and diligent vetting provide agents and brokers with a steady pipeline of prospects ready to convert.By partnering with YSM Media, real estate professionals gain the competitive advantage and support needed to continually expand their business in sustainable ways.
The proof is in their long track record of consistently delivering results. When it comes to optimizing your lead generation, put YSM Media’s solutions to work.
The efficient systems and dedicated team at YSM Media ensure quick results and a steady stream of exclusive, qualified leads. By choosing YSM Media, agents and brokers can save time, increase their closing rates, and ultimately achieve greater success in their business.
